BRANDING FOR PERSONAL TRAINER, LH COACHING
BRANDING PACKAGE Lucy at LH Coaching is a former Pure Gym Manager, venturing into self employment at her home gym, based in Didcot, Oxfordshire. After bringing her first child into the world, it was time for a new venture that allowed her to be flexible with her time. With no established client base, Lucy knew branding was going to be key if she wanted to stand out in the industry and attract her dream clients!
Lucy approached me asking for what we would call ‘traditional’ gym branding, but what she received was a completely bespoke and original brand identity that reflected all of her core business values and her personality that would attract all the right attention. Wanting to target new post natal mums looking to regain their energised self back, we designed a logo suite along with social media assets and business cards with a soft colour palette, teamed with fun and bold details. We wanted her branding to be approachable and friendly, with a side of ‘girl, you’ve got this’.
